Interim Digital Director
Role Title: Interim Digital Director
Green Park are partnering a renowned historic retailer with over 1000 sites spanning the United Kingdom.
Background of assignment
The Interim Digital Director is a newly created assignment, and a pivotal one in delivering a step change to the organisation. To date, our client though incredibly established within traditional retailing has yet to really explore and capitulate the digital landscape. The newly appointed Interim Digital Director will be looking to explore digital in partnership with the established traditional marketing strategy, putting the customer first , ultimately developing a partnering digital strategy for growth.
The Interim Digital Director will own the digital brand architecture, be responsible for marketing strategy, insights, customer proposition, journey and acquisition.
You will need to be an established individual within iconic digital marketing previously operating at Director/CMO level within a FTSE 250 or equivalent private, PE business to be considered for this interim assignment.
We will require you to be able to demonstrate strong breadth covering brand architecture, digital marketing strategy, insights, customer proposition, acquisition in addition to deep understanding of consumer retail.
For more information, please contact James Nash. Green Park Interim and Executive Search.