Marketing Director, Oncology Promotions, Vectibix??

Thousand Oaks
18 Jun 2017
24 Jun 2017
Job Title
Contract Type
Full Time
Leads the development and execution of Vectibix Oncology promotion plans. Responsible for establishing and implementing the product positioning and messages, developing and executing personal and non-personal as well as branded and disease state tactics focused on HCPs and patients. Responsible for interfacing with the field teams, leading semester meetings, and managing initiatives with oncology organizations and hospitals. Manages interactions with opinion leaders and leading advisory boards and speaker bureaus. Will manage Agency of Record and a senior marketing manager.

- Assists Brand Director and Strategic Planning Sr. Manager in development of the Vectibix Brand Plan
- Leads the development and execution of the Vectibix Oncology promotion plan
- Leads the development and execution of Launch Plans for new indications
- Leads the development and execution of the Direct to Patient campaign
- Determines and optimizes the marketing mix by audience
- Develops detailed and effective communication plans and messages
- Develops and refines Customer segmentation and targeting
- Oversight for Oncologist and nurse advisory boards
- Oncologist and nurse opinion leader plans
- Agency management
- Leads label changes and updates for all promotional materials
- Point for National accounts, POA, and programs
- Leads the development and execution of Semester meetings and training plan
- Aligns with Sales leadership on Sales Representative directives, POA, training
- Sets objectives for Field Insights team
- Website and digital strategy development and execution
- MAC management and prioritization
- Trade show plan
- Database report implementation
- Staff management and development

Basic Qualifications
- Doctorate degree and 4 years of marketing experience
- Master's degree and 7 years of marketing experience
- Bachelor's degree and 9 years of marketing experience

Preferred Qualifications
- MBA in business or health sciences or additional education in biology, chemistry, life sciences
- 10+ years of pharmaceutical industry experience with focus on marketing or sales including developing market strategies and executing tactics, and responsibility for revenues
- 2+ years of experience and understanding of health care delivery systems with particular emphasis on payor, key customer and channel segments
- 4+ years of experience with oncology population and health care delivery systems
- Field management experience
- Knowledge of oncology, especially metastatic colorectal cancer
- Track record of increasing responsibility within marketing
Competencies/Skills: Customer insights, brand value, commercial execution, Sales force engagement, strategic and tactical planning. Communication skills. Matrix Management.
Coaching and Developing Others. Influence and impact across teams / business units. Leadership across teams and business units. Understanding of the legal and regulatory environment in pharmaceutical promotions and reimbursement.

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.